Disclaimer: The intention of this post is not to establish mobile apps as a better alternative to mobile websites. The post only lists out areas where apps can offer greater value to businesses than websites.
So the mobile era is here.
The number of mobile users today is greater than the number of desktop users!
Consequently, businesses have realized the need to effectively use mobile channels for attracting customers. They have started new operations (or scaled existing ones) through websites and mobile apps.
While businesses with large wallets can afford to employ both mobile websites and apps, other companies might have to choose one of them. The choice between mobile apps and websites depends on their cost, usability, required features and the audience they serve.
That being said, studies show that users prefer apps more than a website. This makes for a strong reason to create mobile apps for reaching out to potential (and existing) customers.
In addition, there are various other reasons, too, that make mobile apps better than websites on the mobile.
- Mobile Apps Offer Better Personalization
- Ease of Sending Notifications
- Making Use of Mobile Device Features
- Ability to Work Offline
- Freedom in Designing
- New Branding Experience
- Users Spend More Time on Apps
- New Stream of Conversions
- Brand Presence
- Apps Can Work Faster Than Websites